Don't just accept how things work. Reimagine how they could work.
That idea is the reason this company exists.
Mission
We build intelligent software that transforms complex workflows into simpler, more effective experiences, so people can spend their attention on the work that needs them.
Philosophy
Many everyday processes are the way they are because nobody stopped to redesign them. We look closely at how work really happens, then rebuild it around the person doing it.
Approach
We describe our products at the stage they are really at, source every fact we show, and keep people in charge of the decisions that matter.
Built from the front line
Our founder
AlterForm LabsOur founder brings 10 years of professional experience across telecommunications, sales and customer success. That time was spent in customer conversations and inside the systems behind them, seeing first-hand where good people lose time to slow tools, scattered information and repetitive administration.
Again and again the response was the same: identify the inefficiency, then build software to remove it. AlterForm Labs was created to do that deliberately, turning practical problems into useful technology products.
The problems worth solving are hiding in plain sight
A rep searching three systems while a customer waits. Notes rewritten from memory at the end of the day. These are accepted as normal. We don't think they have to be.
Observe the real workflow
We begin with how the job is actually done, including the workarounds nobody documents.
Design for many, not one
We build products that are configured for each company instead of rebuilt, so they can serve different industries.
Earn trust with evidence
Information is sourced and dated. Actions that matter are reviewed by a person first.
Cockpit, the AI Sales Command Center
The first problem we chose is one our founder lived for years: giving a salesperson the right information at the exact moment a customer asks for it.
Explore CockpitCustomerWhat's our utilization at the Dallas office right now?
“What's our utilization at the Dallas office right now?”
Let's talk.
Partnerships, early access or a problem you think deserves better software: we would like to hear about it.