Rethinking how work gets done.
We build intelligent software that transforms complex workflows into simpler, more effective experiences.
CustomerWhat's our utilization at the Dallas office right now?
“What's our utilization at the Dallas office right now?”
Call checklist 3 of 5
- Current network pain points
- SLA and 24/7 monitoring
- Built-in security (firewall, updates)
- Per-site monthly pricing, no capex
- Migration timeline and cutover plan
Services
| Service | Speed | Status |
|---|---|---|
| Dallas HQ – Dedicated Internet | 500 Mbps | Active |
| Dallas HQ – Backup Broadband | 300 Mbps | Active |
| Austin – Dedicated Internet | 100 Mbps | Active |
- Answers from your own systems
- Source and age on every value
- Nothing saved without review
- Never guesses the account
- Configured per company, not rebuilt
- The rep stays in control
- Working prototype today
- Early access by request
Prepare, answer, guide and follow up. One screen for the whole conversation.
Services
| Service | Speed | Status |
|---|---|---|
| Dallas HQ – Dedicated Internet | 500 Mbps | Active |
| Dallas HQ – Backup Broadband | 300 Mbps | Active |
| Austin – Dedicated Internet | 100 Mbps | Active |
Monthly charges
CustomerWhat's our utilization at the Dallas office right now?
“What's our utilization at the Dallas office right now?”
CustomerHonestly my worry is that it's too expensive.
“Honestly my worry is that it's too expensive.”
Compare against current hardware refresh + support + staff time, not just the monthly line.
Nothing has been written to the CRM. Edit anything, then save it to the opportunity.
Call Prep
Account context, services, charges and open tickets are gathered before the call starts, including the slow reports that would otherwise stall it.
Live Answers
When the customer asks a question, Cockpit looks it up in your own systems and shows the answer with its source and age.
Guidance
Objections are recognised as they are raised, with your playbook's response, the next question to ask and the talking points still to cover.
Follow-up
The call note and follow-up tasks are drafted when the call ends. You review and edit them before anything is saved.
Your systems. One screen. Every conversation.
Cockpit sits between the systems that hold your customer data and the person talking to the customer.
Your business
Cockpit
On the rep's screen
After the call
Cockpit is in development. See what works today
Software you can trust in front of a customer
Every answer has a source
Information comes from the company's own systems and says where it came from and how old it is.
Made to fit the business
A company is a configuration, not a custom build. The same product adapts to different teams and industries.
People stay in control
Our software informs and prepares. People decide. Nothing important happens without someone choosing it.
One product, shaped to how you sell
Services
| Service | Speed | Status |
|---|---|---|
| Dallas HQ – Dedicated Internet | 500 Mbps | Active |
| Dallas HQ – Backup Broadband | 300 Mbps | Active |
| Austin – Dedicated Internet | 100 Mbps | Active |
Open tickets
In progressP2
Waiting on customerP4
Every site, service and ticket in view
Usage, billing, hardware specs and open tickets for the account, ready when the customer asks.
See moreIn stock now
| Vehicle | Trim | Price | Status |
|---|---|---|---|
| 2026 Honda Civic | Sport | $27,450 | On lot |
| 2026 Honda Civic | EX | $28,950 | On lot |
| 2026 Honda Civic | Sport Hybrid | $30,900 | In transit |
Finance offers
The right vehicle and the right numbers
Live inventory by VIN, sample finance offers and the trade-in on file, without leaving the customer.
See moreCustomerHonestly my worry is that it's too expensive.
“Honestly my worry is that it's too expensive.”
Compare against current hardware refresh + support + staff time, not just the monthly line.
Answer with confidence
Verified answers and the next question to ask, while the conversation is still moving.
See moreServices
| Service | Speed | Status |
|---|---|---|
| Dallas HQ – Dedicated Internet | 500 Mbps | Active |
| Dallas HQ – Backup Broadband | 300 Mbps | Active |
| Austin – Dedicated Internet | 100 Mbps | Active |
Monthly charges
Run the review from one screen
Services, charges and usage for the account, prepared before the meeting starts.
See moreOpen tickets
In progressP2
Waiting on customerP4
Monthly charges
Know before they explain
Open tickets and account history in view, with follow-ups drafted when the call ends.
See moreProduct snippets are from the Cockpit prototype. All company names and figures are fictional demo data.
Don't just accept how things work. Reimagine how they could work.
Most work software is built around the system, and people learn to work around it. We start from the person doing the job: what they need to know, at the moment they need it.
About AlterForm LabsThe short version
What is AlterForm Labs?
AlterForm Labs is an independent software company. We build intelligent software that turns complex workflows into simpler, more effective experiences. Our first product is Cockpit, an AI sales command center.
What is Cockpit?
Cockpit is an AI sales command center: a single screen that helps a salesperson prepare for a customer conversation, follows the conversation as it happens, surfaces verified answers from the company's own systems, and drafts the follow-up afterwards. The salesperson stays in control throughout.
Is Cockpit available today?
Not yet. Cockpit is in active development. A working prototype runs the full flow on simulated calls and fictional demo data. Teams interested in early access are welcome to get in touch.
Who is Cockpit for?
Cockpit is designed for customer-facing teams whose conversations depend on account details: sales representatives, account managers and customer success teams. It is configured per company rather than built for a single industry.
Will AlterForm Labs build other products?
Yes. Cockpit is the first. AlterForm Labs exists to turn practical, everyday workflow problems into useful software, and future products may serve different teams and industries.
How do I get early access or get in touch?
Use the contact page or email hello@alterformlabs.com. Tell us a little about your team and how your customer conversations work today.
See where Cockpit is headed.
Cockpit is in development. If your team wants to shape it early, we would like to hear from you.